E-Commerce, Competitive Advantage And Business Performance Of Banyuwangi Small And Medium-Sized Enterprises

M. S. Irwan Hariandi, Irwan (2019) E-Commerce, Competitive Advantage And Business Performance Of Banyuwangi Small And Medium-Sized Enterprises. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 8 (8): 4. ISSN 2277-8616

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Abstract

and performance of SMEs in Banyuwangi East Java Indonesia . It proposed a quantitative analysis in which uses proportionate sampling
method to collect the data from 209 owner/ managers SMEs. Four hypotheses were formulated t o answer the research questions; (a) There
is significant relationship between e commerce and competitive advantage , (b) There is significant relationship between e c ommerce and
SMEs performance, (c) C ompetitive advantage mediates the correlation between e commerce and SMEs performance and (d) There is
significant correlation between competitive advantage and SMEs performance . The findings revealed that no significant correlation exist
between e commerce and performance, but competitive advantage was found as mediator to tota lly correlate e commerce and
performance. These findings shows that owner/managers of SMEs can use e commerce to gain competitive advan tage and increase
SMEs performance .
Keywords
business performance, competitive advantage, e commerce, SMEs

Item Type:	Article
Subjects:	Cek Plagiasi Jurnal Peer Review
Divisions:	B. Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Pancasila dan Kewarganegaraan
Depositing User:	perpus uniba admin
Date Deposited:	06 May 2020 06:13
Last Modified:	29 Jan 2021 04:31
URI:	http://repository.unibabwi.ac.id/id/eprint/423

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